FremantleMedia Enterprises and Sears Holdings Announce the Exclusive North American Launch of Rebecca Bonbon

Deal Marks Largest FME Direct-to-Retail Agreement, The First Simultaneous
Brand Launch at Both Sears And Kmart

LAS VEGAS, June 8 /PRNewswire/ -->http://www.usarebeccabonbon.com, which will feature character info, games,
wallpaper, post cards, photos, and information on how to enter for a chance
to win a trip to New York City to experience the Rebecca Bonbon lifestyle.
There will also be an official Rebecca Bonbon Facebook page, Twitter
account, and a fully-branded Rebecca Bonbon experience inside of the very
popular tween virtual world All-Girl-Arcade.

Rebecca Bonbon is a French bulldog and super cute fashionista from
Paris currently residing in a plush New York City apartment overlooking
Central Park. She lives a charmed life, with her days spent showcasing her
chic outfits whilst walking through the park, shopping and picnicking with
friends. She loves all things sweet, especially bonbons, which is how she
came to be affectionately known as Rebecca Bonbon.

ABOUT FREMANTLEMEDIA ENTERPRISES & FREMANTLEMEDIA

FremantleMedia is one of the leading creators and producers of
entertainment brands in the world. FremantleMedia is part of the RTL Group,
Europe's largest television and radio broadcast company, which is in turn
90 percent owned by Bertelsmann AG, one of the world's major media and
entertainment companies. FremantleMedia's worldwide production arm is
responsible for many of the world's highest rated prime time entertainment,
drama, serial drama and factual entertainment programmes. FremantleMedia
Enterprises is the brand extension arm of FremantleMedia, offering a
one-stop-shop for all Licensing, Distribution and Home Entertainment around
the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and
Grundy amongst others) has operations in 22 countries, one of the most
comprehensive global networks, creating nearly 10,000 hours of programming
a year, rolling out more than 60 formats and managing over 300 individual
titles. FremantleMedia has some of the world's most sought after and long
running formats in its catalogue, and globally, produces such programmes
as: Idols (co-produced with 19 Productions in the US), The X Factor
(co-produced with Syco in the UK), Got Talent (co-produced with Syco in the
UK and the US), Neighbours, The Bill, Family Feud, The Price is Right,
Farmer Wants A Wife and Hole In The Wall.

Rebecca Bonbon TM&© Crown Creative Co., Ltd. Licensed by FremantleMedia
Enterprises.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR® Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' website at http://www.searsholdings.com.