Active Women's style

FOR women active, practical and comfortable clothing is the main choice. Therefore, do not be surprised if his shirt, t-shirts, trousers, and overalls light into the main collection in the closet.

New concept of themed "I Love Exit" is selected in order to meet the needs of young Indonesian women in a variety of characters. "The young Indonesian woman has many characters, but they also have much in common, that is smart, active, and conscious of the leading fashion trends," said Irene Irawan, owner of Exit. To that end, Exit presents nuanced collection of fresh, young, and energetic in the nuances of floral, kotakkotak, and basic colors that easily dipadupadankan.

"We deliberately chose warnawarna basicsehingga easily mix and match with a variety of other fashion items," added Irene. Irene also added that the collection is dominated Exit shirts and casual blouse, as well as the range of t-shirt and overalls that can be used in semiformal wear daily or on certain occasions, by just adding accessories or beautiful outcome.

This label was formed in 1988 by PT Vidiaelok Lestari Garmindo, and has been through several re-branding process to stay focused on making a collection of casual clothes that follow the latest trends, while still able to meet the desires of his target market, young women. "Our mission is to make young women always look beautiful at every opportunity, yet still feel comfortable and free to move," said Irene, who mentions that the target consumers are young women Exit aged 17-35 years.

Currently Exit has opened more than 65 outlets in various leading department stores in Indonesia, including the Matahari Department Store in Indonesia, as well as a showroom on the Mall Panakukkang, Makassar. "In the future, we plan to increase the number showroomdan counters all over Indonesia," he concluded. (Lesthia)